Farmer personas

The people behind the numbers

Nine real journeys through FIPS Africa’s youth enterprise pathway — from a first trial pack of seedlings to a farm that hires, trains and lends to others. Tap a card to read the full story.

THE JOURNEY TO PROSPERITY

From the first seed to a full canopy

Income growth isn’t an overnight story – it’s layered, like soil beneath a growing plant. Each stage below marks real ground gained: more skill, more resilience, and greater reach.

Income level 1

Struggling

Less than $1/day

Facing persistent food and income insecurity

Income level 2

Surviving

$1-$2.50/day

Living hand-to-mouth with unfulfilled potential

Income level 3

Scaling

$2.50-$4/day

Expanding enterprises and growing commercial success

Income level 4

Building

$4-$5/day

Laying firm foundations and trying improvements

Income level 5

Thriving

$5-$7/day

Achieving climate resilience and reliable income

Income level 6

Excelling

Over $7/day

Prospering, creating employment, and guiding others